How to survive your first encounter with SERPs

Backlink quality is considered as the most important metric now than the count of backlinks. Even if you get to the top spot on the Google searches that you care about, your job isn't done. DA/PA and CT/TF are all third party metrics meant to somehow replace the …

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Relevance is the key issue for video search

For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work as well. Without considering a search engine user's intent, you will attract too much unqualified traffic. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula …

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What everyone ought to know about authority sites

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Google needs to know what your content is about in order to place it in the right …

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Clicks, Conversions, & Customers

Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Answering the question …

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Actionable tips on html and Pinterest

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Search engine health checks should look at search queries

After you publish a blog post, share it on your social networks and then engage when people engage with you. Long-tail keywords are, simply, extended topics and phrases that people are searching for. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in …

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