Prioritise key messaging through search engine optimisation

On the other hand, if your site loads fully and quickly on every conceivable device, you'll enjoy a much higher authority. To do this, log into your Google Webmaster Tools account and select traffic, then links to your site, then more. Competitors might enter a market and usurp a brand's …

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Clarification about plugins

There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a major breakthrough. The Internet is made up of …

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The back story of sitemaps

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages We all know poorly written and thin content when we see it. They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works …

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Super-easy ways to learn everything about inbound links

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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When auditing your site, take time to think about page rank

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. In the case of marketing, this comprehension centers on the benefits of the good or service. Many …

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Develop your follow-up approach

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle …

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