Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. Keyword research is an entire sub-discipline within SEO and it's easy to go down a rabbit hole. When looking for ways to improve organic search …

With so much crap content on the web, Google doesn't want to waste space indexing it. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news …

They take all the uniqueness and personality out of your website. Depending on the situation, SEO may involve both the IT and marketing departments. The 404 code is also important if you want to use tools that scan your site for broken links as there's no other way for a …

Many ideas about data seem attrac- tive but do not survive exposure to reality. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there …

If you just launched a website that sells jeans, it's nearly impossible to outrank The Gap for "jeans" related keywords. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing about how Google ranks and values the …

Aligning a brand's message with an influencer's motivation will be the key to success. How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in …

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Competition for user attention is stiff. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc …

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information …

Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. There are many …

Keyword density refers to the number of times a particular keyword is used in the content of your website. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. Good headlines grab readers by the lapels. So …

SEO can help a growing startup establish its presence and meet business goals. Earning links is not about following a static link building strategy for a long time. In the landscape of Google's ever changing algorithms, sticking with just one or two tactics for link building is not going to …

Verbal messages tend be stored in the left side of the brain only; images are usually stored in both the left and right sides of the brain. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't …

Understand where they are now and how they got there. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly …

While many assume duplicating content will increase SEO, it actually hurts rankings. While it is possible to use SEO on the same pages over and over, you'll find that it's a lot more effective when it's pulling all this new content under its wings, tying it all together, and pushing …

The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can't expect significant results. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or …

A page's title tag is the clickable text that appears in search results. Though easily overlooked, it's one of the most important factors in on-page SEO and capturing your visitors' attention - describing in just a few words what a page or document is about. What many SEOs forget is that …

"Negative" ranking factors (such as having duplicate content) penalize your rank. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal …

These tools can provide information about duplicated content whether it is on your website or off-site. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. If you go …