In new task purchasing situations, members of the buying center tend to go through each of the seven steps as part of the buying decision-making process. We recommend page titles are between 10 and 60 characters. There are two ways to appear in Google search results: organic and sponsored. Search …

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). Without considering a search engine user's intent …

It takes work, and work costs money, particularly if you hire a consultant. The last thing you need is to drive two hours when your server goes down. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. This can give you a jump …

After you publish a blog post, share it on your social networks and then engage when people engage with you. Long-tail keywords are, simply, extended topics and phrases that people are searching for. While it may seem contrary to the aim of search engine optimization, a robot.txt comes in …

They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. If …

If you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the bare text. Lifestyle marketing involves the use of marketing methods associated with the hobbies and entertainment venues of the target audience. Case studies drive more traffic and improve page rankings …

Google Plus isn't dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. Google and Bing both provide guidelines for search engine optimization that avoid black hat methods such as keyword …

Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Open source software isn't more prone to bugs than anything else. If you appear to be part of a big company, the price might skyrocket before you know it. Consider what …

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person …

When done well, content marketing can contribute to boosting a site's position in search rankings. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they may also result in Google penalties (link is external) that will drop your …

When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance. Creating descriptive categories and filenames for the documents on your website …

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. Keyword research is an entire sub-discipline within SEO and it's easy to go down a rabbit hole. When looking for ways to improve organic search …

With so much crap content on the web, Google doesn't want to waste space indexing it. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news …

They take all the uniqueness and personality out of your website. Depending on the situation, SEO may involve both the IT and marketing departments. The 404 code is also important if you want to use tools that scan your site for broken links as there's no other way for a …

Many ideas about data seem attrac- tive but do not survive exposure to reality. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there …

If you just launched a website that sells jeans, it's nearly impossible to outrank The Gap for "jeans" related keywords. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing about how Google ranks and values the …

Aligning a brand's message with an influencer's motivation will be the key to success. How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in …

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Competition for user attention is stiff. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc …

It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your business profit. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information …

Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. There are many …

Keyword density refers to the number of times a particular keyword is used in the content of your website. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like running shoes, any more. Good headlines grab readers by the lapels. So …

SEO can help a growing startup establish its presence and meet business goals. Earning links is not about following a static link building strategy for a long time. In the landscape of Google's ever changing algorithms, sticking with just one or two tactics for link building is not going to …

Verbal messages tend be stored in the left side of the brain only; images are usually stored in both the left and right sides of the brain. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't …

Understand where they are now and how they got there. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly …

While many assume duplicating content will increase SEO, it actually hurts rankings. While it is possible to use SEO on the same pages over and over, you'll find that it's a lot more effective when it's pulling all this new content under its wings, tying it all together, and pushing …

The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can't expect significant results. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or …

A page's title tag is the clickable text that appears in search results. Though easily overlooked, it's one of the most important factors in on-page SEO and capturing your visitors' attention - describing in just a few words what a page or document is about. What many SEOs forget is that …

"Negative" ranking factors (such as having duplicate content) penalize your rank. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal …

These tools can provide information about duplicated content whether it is on your website or off-site. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. If you go …