In effect, it doesn't use keywords at all the way it used to, and it's become better at evaluating the intentions of a website. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of …

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users "above the fold …

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. The basic premise of the "less is more" mindset is simple. If you optimized your website for 100 different keywords, no more than 10 …

How you link from one page to another is very important. Don't get too obsessed! Children love playing on outdoor fitness equipment - didn't you when you were younger? 47% PNS consumers expect a web page to load in 2 seconds or less. Repetition makes it more likely that a particular …

Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. The diversity of your strategy is fundamental, and it applies to almost every area of link building. Have you tried presentation …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Your site may also be considered YMYL if your site gives advice that helps people make an important decision. I could invest in a lovely rocking horse restorers . The …

Appealing to search engines and the users thereof is more important than it was in years prior. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. Backlinks have a …

On the other hand, if your site loads fully and quickly on every conceivable device, you'll enjoy a much higher authority. To do this, log into your Google Webmaster Tools account and select traffic, then links to your site, then more. Competitors might enter a market and usurp a brand's …

Google?s reasoning for this stream of changes is that queries evolve and machine learning has advanced to the point where it can fill in those gaps for advertisers. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build …

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Google will ignore …

A piece of content should be organic and genuinely helpful. Companies can speed this process by registering with various search engines in order to have the site indexed and by paying a higher placement fee for top positions. In the emerging days of the Web, directories were built to help …

Once you know what the business is like and what the expectations are, it is time to see what others are doing. Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that's why they are called backlinks! Multiword search queries matching longer domain …

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Quite …

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Another quick, and valuable SEO tactic - see what your competitors …

Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. So don't just think about clicks alone, you should also think about conversion rates. Find answers to all of your questions early. For example, where would one find antique rocking horses …

Backlink quality is considered as the most important metric now than the count of backlinks. Even if you get to the top spot on the Google searches that you care about, your job isn't done. DA/PA and CT/TF are all third party metrics meant to somehow replace the …

To be listed first in an organic search requires time and effort. The net effect becomes a steadydecline in brand loyalty. With tightening marketing budgets, more companies use in-house advertising resources. I'm not a big fan of manufactured goods. I prefer simple things like a super rockinghorse . For example, a …

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn't overuse this signal - if you stuff the copy with keywords then your text won't be readable and Google will …

If you clicked on a search result and did nothing but wait, you'd grow impatient with Google and move on to the next search engine. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So …

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Google needs to know what your content is about in order to place it in the right …

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. It's important to understand that digital marketing does only apply …

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. Backlinks drive traffic to your site, but that is less than half the equation because once …

Browse through your website and remember to note web pages that have restricted access. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Although SEO is not …

For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content …

Common forms of database coding include lifetime value analysis, customer clusters, and location data tracking. We all started out as novices at one point; if you encounter one, be encouraging! They create an individual page for each city they want to be known in, and they write unique content about …

If the person says no, they have not done any reviews, then do not push for them to leave one. There are numerous benefits to dedicated server hosting. To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Much criticism has been …

Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person …

While many assume duplicating content will increase SEO, it actually hurts rankings. While it is possible to use SEO on the same pages over and over, you'll find that it's a lot more effective when it's pulling all this new content under its wings, tying it all together, and pushing …

The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can't expect significant results. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or …

These tools can provide information about duplicated content whether it is on your website or off-site. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. If you go …