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Well-optimized sites get more and more traffic over time, and that means more leads and sales. On the other hand, they will be missing for search engines. The feeling of being able to see correctly after your lasik eye surgery is a feeling that cannot be beaten, The UpSo understanding …

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This is part of those SEO tactics that aren’t really easy to do. Is the content free from easily-verified factual errors? Getting BT leased lines used to be the only option in the UK but now there are other options for leased line comparison . The Stutter Free is creating …

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Someone who searches “HVAC” or “raincoat …

Buzz is more powerful than words spoken by a paid spokesperson or endorser. If your posts are getting less detailed, more rushed, or otherwise less useful for your readers, it could trigger a signal to Google that you aren't as authoritative as you used to be. Interviewers ask a number …

Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Every business owners should keep in mind that everyone can influence the image …

Who is the owner (driver) of your SEO efforts? The motive of any business is growth. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Have you ever tried to buy …

Since 2010, Google has announced that it also takes site speed into account for SEO. It Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search …

While effective, blogs that attract followers and encourage active participation become more powerful. h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. So, there's a landscape now in search marketing where …

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An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to …

Also think about your own use of search engines. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. If the person says no, they have not done any reviews, then do not push for them to leave one. Forget …

Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one! Google uses a complex algorithm …

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Influencers try to grow networks of followers. Perceptions and folklore about a campaign's results within an organization often become part of the results (i.e., the executives loved it, so it's a good campaign). Some websites (on entering them) request a malware installation. These kind of websites are categorized separately …

Creating great content may even help you to rank better! Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. Page load speed is a significant factor in Google rankings. Take a moment …

SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly by writing a few blog posts. Links at the top of a page carry more weight than those further down. Good SEO consultants are hard to locate and they are …

Quality and visibility. This is truly the great secret to SEO and content. Generally you should only use lowercase letters in URLs. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Above all else, your content must …

So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). Without considering a search engine user's intent …

When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance. Creating descriptive categories and filenames for the documents on your website …

With so much crap content on the web, Google doesn't want to waste space indexing it. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news …

They take all the uniqueness and personality out of your website. Depending on the situation, SEO may involve both the IT and marketing departments. The 404 code is also important if you want to use tools that scan your site for broken links as there's no other way for a …

Aligning a brand's message with an influencer's motivation will be the key to success. How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in …

Understand where they are now and how they got there. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly …