How we improved our ROI in two days

Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. If you have an SEO plugin, you may be able to enter the canonical link manually, like you did with titles and meta descriptions. While you can take pain-relieving drugs …

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Make your site easier to navigate by using analytics

The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign you've worked hard on. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without …

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Are you making these metrics errors?

In fact, they have no direct bearing or influence in Google's algorithm at all. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. A comprehensive range of treatments are available to treat …

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How to reinvent domain authority without looking like an amateur

Specifically, that's a URL that Google's bots can easily reach and crawl. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making content more simply deliverable. Considering who you really are (from a travel perspective …

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Analyse your existing comment spam

The targets provide a sense of direction and prevent personal biases from affecting selection decisions. (Few things are more embarrassing than emailing the same person the same message multiple times – especially when they've already responded.) Link building outreach isn't an exact science. A local park can be dramatically improved by …

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The best advice I've listened to about search queries

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Believe it or not, this list is …

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Jumpstarting a new content marketing initiative

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Someone who searches “HVAC” or “raincoat …

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Invest in web portals

After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. Advanced search engines can also interpret texts within images, but it's not recommended to hide perfectly crawlable keywords inside them. Do you need a quote for what is a leased …

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Start simple, but don't forget SERPs

From an SEO perspective, serious problems have just been created, as Amazon is one of the most authoritative websites in the world and the product pages on Amazon are almost guaranteed to outrank the product pages on the manufacturers eCommerce website. It is true! What happens when you search for …

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Looking at search data can help you uncover new potential avenues

In this case, the title is sensational but it was accurately derived from the content. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It's particularly useful if you're a smaller publisher or an up-and-coming writer who wants a larger audience …

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How to learn about reporting in a few hours

Once rendered in the web browser, the PHP code will show a small text field where you can enter a particular URL. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly …

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The title tag is a visitor's first exposure to your site

Appealing to search engines and the users thereof is more important than it was in years prior. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. Backlinks have a …

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Tightening up on disallow

SEO yields tangible, measurable KPIs. These days, there are only two legitimate avenues to build links, and both of them rely on content as a basis for development. Some web directories require yearly or one-time listing fees. Have you seen these wonderful rocking horses UK ? I asked where I could …

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Prioritise key messaging through search engine optimisation

On the other hand, if your site loads fully and quickly on every conceivable device, you'll enjoy a much higher authority. To do this, log into your Google Webmaster Tools account and select traffic, then links to your site, then more. Competitors might enter a market and usurp a brand's …

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Adopt a customer centric view of local search

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Permission marketing materials should be relevant to consumers. Put it on …

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Be aware of rel=nofollow for links when working on sitemaps

Google?s reasoning for this stream of changes is that queries evolve and machine learning has advanced to the point where it can fill in those gaps for advertisers. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build …

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The most important part of SEO is creating content

Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages. Using too many hashtags, however, becoming incredibly annoying and can really deter customers from interacting with you. Every business owners should keep in mind that everyone can influence the image …

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Why I hate dynamic pages

Backlinking has a similar effect on ranking. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. Create a website that people love! Search engines were …

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Clarification about plugins

There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Your content is essential, but Google's ability to count incoming links, in addition to content, was considered a major breakthrough. The Internet is made up of …

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Schema mark-up is a requirement for your content

They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. Focussing on understanding the …

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Who else wants to be successful with link research

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. The fact is that for many people, the word Google is synonymous with the term search engine. I will now show …

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How do you feel about stickiness now?

The addition of internal links - links from your own domain - to your content can be very effective for SEO. It's a strategic way to inform search engines about the topics you want to serve as an authority, Thin content (a page with little or no content) is not only terrible …

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Adopt a customer centric view of walled garden sites

The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Google will ignore …

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Cracking the text links code

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Despite all the changes, the fundamentals of search engines remain the same. Linking to highly popular or …

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How to turn inbound links into success

What do you perceive as failure? Speak the language of your target audience. Helping search engines know what your site's about at a quick glance is where a sitemap and metadata play a crucial role. Have you seen these wonderful Lines rocking horses ? Our preferences may be different. You may …

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How I improved my reporting in one day

A piece of content should be organic and genuinely helpful. Companies can speed this process by registering with various search engines in order to have the site indexed and by paying a higher placement fee for top positions. In the emerging days of the Web, directories were built to help …

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